課程資訊
課程名稱
市場與策略
Market and Strategy 
開課學期
107-2 
授課對象
社會科學院  經濟學研究所  
授課教師
李宗穎 
課號
ECON5126 
課程識別碼
323EU2250 
班次
 
學分
3.0 
全/半年
半年 
必/選修
選修 
上課時間
星期三6,7,8(13:20~16:20) 
上課地點
社科406 
備註
本課程以英語授課。建議先修課程為「個體經濟學一二」、「統計學與計量經濟學暨實習上下」。
限學士班三年級以上 或 限碩士班以上
總人數上限:30人
外系人數限制:10人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1072ECON5126 
課程簡介影片
 
核心能力關聯
核心能力與課程規劃關聯圖
課程大綱
為確保您我的權利,請尊重智慧財產權及不得非法影印
課程概述

This course explores the ways in which firm strategy affects, and is affected by, how markets “work.” Understanding this interplay is crucial for those interested in management, public policy, consulting, antitrust law, as well as those generally curious about why certain products are (or are not) available and why it is that firms behave the way they do. This course will explore this "interplay" using a mixture of theoretical models and empirical tools with a heavy emphasis on real-world applicability of what we learn. 

課程目標
This course surveys empirical research in industrial organization (IO), with a focus on statistical and game‐theoretic models. The goal of the course is to a) raise students' awareness of what people care about in different industries or market structures, and b) stimulate new research interests. By the end of the course, students should be familiar with the key issues and approaches in empirical IO, the strengths of these research streams, and the opportunities to apply/extend them. 
課程要求
Microeconomics (I) & (II), Statistics and Econometrics (1) & (2) 
預期每週課後學習時數
 
Office Hours
 
指定閱讀
 
參考書目
Paul Belleflamme and Martin Peitz, Industrial Organization: Markets and
Strategies, Cambridge University Press, 2010.

Oz Shy, Industrial Organization: Theory and Applications, MIT Press, 1996.

Peter Davis and Eliana Garces, Quantitative Techniques for Competition and
Anti‐trust Analysis, Princeton, 2010.
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
  Introduction 
Week 2
  Market power 
Week 3
  Price discrimination (I) 
Week 4
  Price discrimination (II) <br>(Problem set 1 due.) 
Week 5
  Bundling<br>(Quiz 1)
 
Week 6
  Durable goods<br>(Problem set 2 due.) 
Week 7
  **Spring break** 
Week 8
  Product differentiation<br>(Quiz 2)
 
Week 9
  Advertising<br>(Problem set 3 due.)
 
Week 10
  Consumer inertia<br>(Quiz 3)
 
Week 11
  Experience goods<br>(Problem set 4 due.) 
Week 12
  Horizontal merger<br>(Quiz 4)
 
Week 13
  Vertically related markets<br>(Problem set 5 due.)
 
Week 14
  Presentation workshop<br>(Quiz 5)  
Week 15
  R&D<br>(Problem set 6 due.)
 
Week 16
  Network effects<br>(Quiz 6)
 
Week 17
  Group project presentation